Do you know India is a preferred MICE destination? MICE – Meetings, Incentives, Conferences, and Exhibitions – is a growing business segment that provides a huge chunk of revenue to the tourism industry of India. The business segment is said to be growing at a rate of 15-20 per cent every year. According to experts of tours and travel, the presence of pro-active government, growing economy, and growth of infrastructure hopes to provide a boost to MICE business and tourism.
Challenges
Lack of infrastructure is the top problem in India. It affects MICE tourism in India. The country has made an attempt, yet it has a long way to go in developing this type of tourism.
Delhi’s Pragati Maidan, which hosts a wide range of domestic and international conventions, exhibitions, and trade meetings, needs an urgent overhaul. This is the biggest exhibition center of India. The country also needs to increase space so that it accommodates big business meets effectively.
Challenges
Lack of infrastructure is the top problem in India. It affects MICE tourism in India. The country has made an attempt, yet it has a long way to go in developing this type of tourism.
Delhi’s Pragati Maidan, which hosts a wide range of domestic and international conventions, exhibitions, and trade meetings, needs an urgent overhaul. This is the biggest exhibition center of India. The country also needs to increase space so that it accommodates big business meets effectively.
India is already a hotspot for business. The icing on the cake is its landscape, heritage sites, historical monuments, and other tourist destinations. Mix business with pleasure and you get a booming MICE tourism industry. People who come here to do business also like to see around. They are fascinated by India’s vibrant culture, folklore, history, art, and heritage. A well planned tour that allows travelers to do their business and sightsee in their spare time can work wonders to boost travel and tourism in India.
Role of luxury trains
Luxury trains have changed the face of Indian tourism, say experts. Usually, Indian railway is infamous for its chaotic trains, crowded platforms, and hassling travel experience. Luxury trains have changed this. They allow travelers, who wish to shell money, travel in style and luxury.
Seeing Rajasthan through normal train travel is different than seeing the state through luxury train tour. The opulent ambience inside the train coupled with personal butler and regally decorated suites and dining cars give travelers an experience they cannot forget for life. Who knows? Your client, who travels through a luxury train, feels such rejuvenation that he or she wants to do business with you. India, seen through the luxury glasses, is extra ordinarily superb.
India has arrived
India has arrived at the MICE platform. Do you know Delhi is the favorite MICE destination? It offers excellent opportunities to conduct business conferences, seminars, exhibitions, and meetings. It provides great sightseeing places. It offers a great shopping experience. It harbors world class 5-star accommodations. Delhi is a mix of Indian cultures. If you cannot travel the whole of India, travel across various areas of Delhi and you can see a ‘mini India’ here.
The best part is that some of the world famous luxury trains like the Maharajas’ Express offer discounts on its tours. The train has put up early bird offers too. The tours cover Delhi and areas of Rajasthan, Uttar Pradesh, Maharashtra, and Madhya Pradesh. The train operates between October and April. So, now is the time to book your suite or cabin in the train and experience what it is to do business in India and to holiday here.
