Monday 19 June 2017

MICE Tourism: A New Feather In India’s Cap

MICE tourism is growing at a rapid rate. MICE is an acronym for Meetings, Incentives, Conferences, and Exhibitions. Millions of people travel across the globe for business. They organize exhibitions to showcase their business; attend seminars and meetings; hold business events and conferences; and even organize tours to exotic places to impress their clients. The last one is where the tourism industry can intervene to provide businesspeople a wonderful environment to do business.
Suppose you are on a 2-day business tour to Jaipur. Your meeting with the client is scheduled for mornings. You are free the rest of the days. What do you do? That’s where MICE tourism steps in.

The specialty of MICE tours is that they are planned in a manner that you get ample time to do business and ample time to sightsee. The meetings are organized deliberately in tourist cities or near significant tourist spots.

Say, you could have a meeting with your client at Taj Khema. Entertain them with a lavish champagne breakfast with the magnificent Taj Mahal at the backdrop. Isn’t this great? Discuss your business amidst the monumental beauty and the marvels of one of the Seven Wonders of the World.

To put it in simple words, MICE helps people create a terrific blend of business and pleasure. This is an intelligent approach. You do business with a foreign client and, at the same time, show him or her your beautiful and culturally rich country. It influences business decisions and may tilt them towards the positive.

Power of MICE

MICE tours in India can convert boring business conventions and usual trade exhibitions into something extraordinary. This becomes easier when you let your clients travel in a luxury train. The beauty of these trains is that their tours are planned meticulously. They allow businesspeople to do their own thing and, yet, make them travel to culturally rich and historically astonishing places around the country.

India in the MICE scene

India has still a long way to go in promoting MICE-related tourism, yet the country has taken its initial steps beautifully. Because of this, the country has become one of the most preferred MICE destinations of the world.

Luxury trains of India serve as icing on the cake. Trains like the Maharajas’ Express have made India proud by receiving several national and global awards for their hospitality, tours, and neat journeys. They chug across breath taking locations of the country, giving people a chance to see India like they have never seen before.

India is a hot tourist country. It has lots of temples, palaces, forts, UNESCO World Heritage Sites, one of the Seven Wonders of the World (Taj Mahal), hill stations, deserts, coast lines, beaches, rainforest, wildlife parks, rivers, holy places, and more.

India exhibits a stark contrast in its city life and country life. This is one of the features that fascinate tourists from across the world. India offers a wide scope for foreign businesspeople to come to this land and mix business with pleasure. No wonder MICE tours in India are a rage.