MICE Tourism Favorite Destination: India

MICE tourism in India is blooming. This is thanks to the fact that the Ministry of Tourism has woken up and smelt the coffee. They have devised interesting strategies and offers to attract tourists from across the world. Incredible India movement is one of them. Introducing luxury trains is another.

Trains that redefine rail travel

India has seen a paradigm shift in the condition of its trains. Nowadays, you can find several good trains like the Rajdhanis, Shatabdis, Durontos, Garib Raths, and more. They are constantly endeavoring to improve themselves.

Yet another category that has helped to paint a pretty picture of Indian railways is luxury train. They are wrapped in sophistication. They are designed to make India’s royal history come back to life. Each train features an exquisite royal decor. The staff is trained to serve in a “your majesty” manner. Even their uniforms are designed to depict the imperial era.

While talking of luxury train trips, one of the trains that deserves a mention is the Maharajas’ Express. It is bestowed with various national and international awards for its sheer luxurious travel experience. Do you know this train has no passengers? There are only royal guests on board!

This is not all. People who have booked a space in this train are offered a traditional royal Indian style of welcome at the platform. So, don’t be surprised, if you find yourselves walking on a red carpet, being done a “teeka” and offered a garland of fresh, vibrant flowers. The Maharaja train is true to its name - every passenger is transformed into a royal guest…a maharaja or a maharani.

Encouraging MICE tourism in royal style

Meetings, Incentives, Conferences, and Exhibitions (MICE) is a special segment of tourism industry. It involves bringing together large groups of people, particularly those intended to perform business, for a particular purpose. At the same time, they are motivated to visit various tourist destinations of the country. Most of the times, exhibitions, conferences, and business meetings are done at or near tourist destinations for the same purpose- mixing business with pleasure.

Business associates from across the world perform their business purpose and, at the same time, get to see the country’s rich heritage, culture, and royal places.

Every business wants its clients to be at ease and be impressed by their conduct. What better place than a luxury train to let the clients be pampered and soaked in luxury while they talk business?

The concept of mixing business with pleasure has been taken seriously by the Ministry of Tourism. This has inculcated the attitude of making an impression. This, in turn, has led to many favorable changes in the Indian tourism industry. One of the examples is an improvement in Indian railways and the introduction of many luxury trains.

However, when there are many it becomes difficult to decide. Yet, when talking of luxury trains, the Maharajas’ Express comes to the mind first. Being regarded as the “Orient Express” of India, this train has contributed significantly to promoting MICE tourism in India.

Luxury Trains: Excellent For Culture Tourism In India

“Incredible India” – the tourism slogan has managed to attract tourists from across the world. It has helped the world know about India, which is beautiful, worth visiting, and known to provide a great destination for business and pleasure. No wonder culture tourism is booming in this Asian land.

Reasons for rapid growth of tourism in India

• This is the land of Yoga: This form of exercise attracts millions of people across the world. Yoga comes in different forms….and the best country to learn this exercise is none other than India, the origin of Yoga.

• This is the land of Ayurveda. You would be surprised to know that a large number of tourists come here simply to experience a Spa done through Ayurvedic means or to be treated through this ancient form of medicine. Yoga and Ayurveda are two vital elements that attract people from across the globe to this fascinating land.

• This is the land of literature….of all forms and ages. The country boasts of civilizations that date back to tens of thousands of years. There are even manuscripts written on leaves. Vedas, Upanishads, Mythologies, and lots of other historical events are penned down in interesting words…enough to attract scholars, literary people, authors, and book lovers from across the world. Sanskrit – the evergreen language is the star attraction.

• This is the land of palaces, forts, monuments, and temples. Go anywhere in India and you would find these. Each structure tells an intriguing tale.

• This is the land of fairs and exhibitions. Be it “Khumb Mela,” “Surajkund Mela,” “Mohabbat – The Taj Show,” “Literature Festivals,” “Trade Fairs,” “Camel Fairs,” “Book Fairs,” or others, each event attracts tourists from far off places of the earth. The fascination is so great they are ready to shell out money and spend days in India, trying to understand this country and soak in its richness.

• This is the land of Godly things and spirituality. Cities like Varanasi attract swarms of tourists thanks to its spectacular “aartis” conducted on the banks of the holy Ganga River.

• This is the land of royalty. States like Rajasthan, Uttar Pradesh, and others are known for their royal histories. In fact, each state has something to depict about kings and queens. India has been the land of emperors and their conquers.

Luxury trains

Luxury trains contribute significantly to the development of culture tourism in India. They offer tourists an opportunity to travel in sheer comfort and style. Travelers are pampered in such a manner that they want to come back to India.

Luxury trains help to bring alive the royal era. Passengers of the train feel like maharajas and maharanis. These trains visit some of the most famous tourist destinations of the country.

One of the best and the most luxurious trains is the Maharajas’ Express. It runs between October and April. It travels across Uttar Pradesh, Rajasthan, and Maharashtra. The train is an epitome of opulence. It offers an incredible experience in travel.