MICE tourism in India is blooming. This is thanks to the fact that the Ministry of Tourism has woken up and smelt the coffee. They have devised interesting strategies and offers to attract tourists from across the world. Incredible India movement is one of them. Introducing luxury trains is another.
Trains that redefine rail travel
India has seen a paradigm shift in the condition of its trains. Nowadays, you can find several good trains like the Rajdhanis, Shatabdis, Durontos, Garib Raths, and more. They are constantly endeavoring to improve themselves.
Yet another category that has helped to paint a pretty picture of Indian railways is luxury train. They are wrapped in sophistication. They are designed to make India’s royal history come back to life. Each train features an exquisite royal decor. The staff is trained to serve in a “your majesty” manner. Even their uniforms are designed to depict the imperial era.
While talking of luxury train trips, one of the trains that deserves a mention is the Maharajas’ Express. It is bestowed with various national and international awards for its sheer luxurious travel experience. Do you know this train has no passengers? There are only royal guests on board!
This is not all. People who have booked a space in this train are offered a traditional royal Indian style of welcome at the platform. So, don’t be surprised, if you find yourselves walking on a red carpet, being done a “teeka” and offered a garland of fresh, vibrant flowers. The Maharaja train is true to its name - every passenger is transformed into a royal guest…a maharaja or a maharani.
Encouraging MICE tourism in royal style
Meetings, Incentives, Conferences, and Exhibitions (MICE) is a special segment of tourism industry. It involves bringing together large groups of people, particularly those intended to perform business, for a particular purpose. At the same time, they are motivated to visit various tourist destinations of the country. Most of the times, exhibitions, conferences, and business meetings are done at or near tourist destinations for the same purpose- mixing business with pleasure.
Business associates from across the world perform their business purpose and, at the same time, get to see the country’s rich heritage, culture, and royal places.
Every business wants its clients to be at ease and be impressed by their conduct. What better place than a luxury train to let the clients be pampered and soaked in luxury while they talk business?
The concept of mixing business with pleasure has been taken seriously by the Ministry of Tourism. This has inculcated the attitude of making an impression. This, in turn, has led to many favorable changes in the Indian tourism industry. One of the examples is an improvement in Indian railways and the introduction of many luxury trains.
However, when there are many it becomes difficult to decide. Yet, when talking of luxury trains, the Maharajas’ Express comes to the mind first. Being regarded as the “Orient Express” of India, this train has contributed significantly to promoting MICE tourism in India.
Trains that redefine rail travel
India has seen a paradigm shift in the condition of its trains. Nowadays, you can find several good trains like the Rajdhanis, Shatabdis, Durontos, Garib Raths, and more. They are constantly endeavoring to improve themselves.
Yet another category that has helped to paint a pretty picture of Indian railways is luxury train. They are wrapped in sophistication. They are designed to make India’s royal history come back to life. Each train features an exquisite royal decor. The staff is trained to serve in a “your majesty” manner. Even their uniforms are designed to depict the imperial era.
While talking of luxury train trips, one of the trains that deserves a mention is the Maharajas’ Express. It is bestowed with various national and international awards for its sheer luxurious travel experience. Do you know this train has no passengers? There are only royal guests on board!
This is not all. People who have booked a space in this train are offered a traditional royal Indian style of welcome at the platform. So, don’t be surprised, if you find yourselves walking on a red carpet, being done a “teeka” and offered a garland of fresh, vibrant flowers. The Maharaja train is true to its name - every passenger is transformed into a royal guest…a maharaja or a maharani.
Encouraging MICE tourism in royal style
Meetings, Incentives, Conferences, and Exhibitions (MICE) is a special segment of tourism industry. It involves bringing together large groups of people, particularly those intended to perform business, for a particular purpose. At the same time, they are motivated to visit various tourist destinations of the country. Most of the times, exhibitions, conferences, and business meetings are done at or near tourist destinations for the same purpose- mixing business with pleasure.
Business associates from across the world perform their business purpose and, at the same time, get to see the country’s rich heritage, culture, and royal places.
Every business wants its clients to be at ease and be impressed by their conduct. What better place than a luxury train to let the clients be pampered and soaked in luxury while they talk business?
The concept of mixing business with pleasure has been taken seriously by the Ministry of Tourism. This has inculcated the attitude of making an impression. This, in turn, has led to many favorable changes in the Indian tourism industry. One of the examples is an improvement in Indian railways and the introduction of many luxury trains.
However, when there are many it becomes difficult to decide. Yet, when talking of luxury trains, the Maharajas’ Express comes to the mind first. Being regarded as the “Orient Express” of India, this train has contributed significantly to promoting MICE tourism in India.
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